# 니키타 비어: 0→1 제품에 도메인 전문가만 뽑으면 위험한 이유

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- Original: https://x.com/nikitabier/status/2120925316273356889
- On Junto Club: https://juntoclub.fyi/?card=qah2sq&utm_source=ai_agent&utm_medium=markdown
- Original title: Nikita Bier: why hiring only domain experts is risky for a zero-to-one product
- By: Nikita Bier (@nikitabier) · X
- Sectors: founders
- Added: 2026-11-13 · Published: 2026-11-12

## Summary (Korean)

0→1 제품 팀에 **도메인 전문가만** 두는 건 위험하고, 전문가와 백지 출발자를 섞는 게 최선이라는 주장

- 크게 뜨는 새 제품은 늘 **아웃라이어**이고 기존 규칙을 깸
- 백지에서 **제1원칙**으로 움직이는 '어리석은' 사람에게는 판단을 흐리는 **흉터(scar tissue)**가 없음
- 예: **에어비앤비** 창업팀에는 호텔업 출신이 없었음
- 최선은 두 유형을 함께 섞는 팀 구성 → 뻔한 실수는 피하면서 '전문가'의 가정은 의심하는 **케미**가 생김

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